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  • What Type of Response Leads Do You Have?
    Monday, 28 March 2011, 7:20 pm
    What Type of Response Leads Do You Have? Let’s face it, every list broker out there has the “freshest” leads as they like to say. Well, what exactly do they have that is so “fresh”? There are a couple things that immediately come to mind as soon as I see or hear that term. how [...]

  • True Credit Mortgage Data
    Tuesday, 8 March 2011, 4:36 am
    True Credit Data and The Firm Offer of Credit First, what is considered true credit data, or a ‘credit bureau list’? True credit data offers end user mortgage marketers several immediate advantages such as exact information on a consumer in comparison to modeled data where criteria is often determined on zip code based ‘modeling’. Essentially, [...]

  • 10 Things to Know When Buying a Marketing List
    Tuesday, 1 March 2011, 7:51 pm
    Purchasing a telemarketing or marketing list does not have to be a complicated process. List brokers can usually steer you toward a particular list or database to fit your needs as a direct marketer, however, no one knows your product and what you are trying to achieve with your marketing campaign better than you do. [...]

  • Mortgage Lists – Modeled or Credit?
    Monday, 28 February 2011, 12:31 am
    Many mortgage companies across the country are currently using several common types of marketing lists geared towards direct marketing to mortgage and refinance prospects. Many of you who are diligently searching for the best mortgage lead available have surely tried a telemarketing or mailing list at some point. This article is not going to cover [...]

  • Mortgage Trigger Leads
    Saturday, 19 February 2011, 9:47 pm
    Mortgage companies are constantly requesting credit information from each of the three major credit bureaus. Whether you are pulling a tri merge credit report or a credit report from one of the individual bureaus, each time a request for a consumers credit information is requested, that particular consumer then becomes a “trigger” lead. Mortgage trigger [...]

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